Projects I've loved working on.

Marc is a mobile personal trainer who had been coaching clients across East London for five years. He needed a website that reflected who he actually is as a trainer — not just a list of services, but a real sense of his personality, his method and his energy before anyone picks up the phone.

We built the brand from scratch. Identity, colour palette, typography, tone of voice, copywriting throughout, full website build, SEO setup, Google Business Profile, social media strategy and a client onboarding PDF. Within weeks of launching Marc was ranking on page one of Google for personal trainer Walthamstow and generating inbound enquiries directly from the site.

Green Teck has been covering roofs across Essex and Hertfordshire for 25 years. William and his team do exceptional work — but their old website and brand did nothing to show it. This project excited me from the first conversation. I could see immediately who they were and knew exactly how to celebrate it.

We built a complete modern craftsman brand from scratch — identity, website, social media guide, photography guide and marketing kit. A business that finally looks as good as the work it produces.

Nicola is a warm, thoughtful psychotherapist building something genuinely special in East London — including outdoor walk-and-talk therapy sessions on Wanstead Flats and Hollow Ponds. She came to me without a brand or website, knowing only that she wanted something calm, human and completely her own.

We built her identity from scratch — positioning, colour palette, typography, tone of voice and a full brand guidelines document. The result is a brand that feels as warm and considered as Nicola herself.